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Privacy Policy

Last updated: 6 August 2025

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This Privacy Policy explains how I, Anthony Roberts (trading as Arktype Marketing), collect, use, and protect your personal data when you visit my website or work with me. I am committed to respecting your privacy and complying with UK data protection law, including the UK GDPR and Data Protection Act 2018.

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1. Who I Am

 

Data Controller: Anthony Roberts
Trading Name: Arktype Marketing
Address: 8 Victoria Avenue, Holmes Chapel, CW4 7BE, United Kingdom
Email: arktypemarketing@gmail.com

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2. The Data I Collect

I may collect and process the following types of personal data:

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  • Contact Information: name, email address, phone number, business name, job title.

  • Website Usage Data: IP address, browser type, pages visited, time spent, clicks, referring URLs.

  • Marketing Interaction Data: information about how you interact with my marketing emails, ads, and social media.

  • Analytics Data: collected via cookies, Meta Pixel, LinkedIn Insights Tag, and Google Analytics 4.

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3. How I Collect Data

  • Directly from you — when you fill out a form, email me, book a consultation, or request services.

  • Automatically — through cookies, tracking pixels, and analytics tools when you browse the site.

  • From third parties — e.g., social media platforms where you interact with my content.

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4. How I Use Your Data

 

I process your data for the following purposes:

  • To respond to enquiries and provide my services.

  • To send relevant marketing communications (with your consent or where permitted by law).

  • To improve website performance and user experience.

  • To measure and analyse marketing campaigns (e.g., Meta, LinkedIn, Google).

  • To comply with legal obligations.

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5. Legal Bases for Processing

 

Under UK GDPR, I rely on the following legal bases:

  • Consent — for placing non-essential cookies and sending marketing emails.

  • Contract — to deliver services you have requested.

  • Legitimate Interests — to improve my website, prevent fraud, and run marketing analytics where these do not override your rights.

  • Legal Obligation — where processing is required by law.

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6. Cookies & Tracking Technologies

My website uses:

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  • Essential cookies — required for the site to work.

  • Analytics cookies — Google Analytics 4 to understand site usage.

  • Advertising/retargeting pixels — Meta Pixel, LinkedIn Insights Tag, to deliver targeted ads.

 

When you first visit the site, you will see a cookie banner allowing you to accept or reject non-essential cookies. You can change your settings at any time via your browser.

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7. Data Sharing

I may share your data with:

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  • Service providers — e.g., Wix (website hosting), analytics providers, email marketing platforms.

  • Advertising platforms — e.g., Meta, LinkedIn, Google (for tracking and marketing).

  • Professional advisors — e.g., accountants, legal advisors.

  • Regulators or law enforcement — where required by law.

 

I do not sell your personal data.

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8. Data Retention

I keep your personal data only for as long as necessary for the purposes it was collected, or as required by law. For example:

  • Enquiry emails — 12 months.

  • Client project files — up to 6 years after completion.

  • Cookie and analytics data — typically 26 months (per Google’s settings).

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9. Your Rights

Under UK GDPR, you have the right to:

  • Access a copy of your personal data.

  • Correct inaccurate or incomplete data.

  • Request deletion of your data.

  • Restrict or object to processing.

  • Withdraw consent at any time (where processing is based on consent).

  • Request a copy of your data in a portable format.

To exercise your rights, contact me at [Insert email].

If you are unhappy with my response, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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10. International Transfers

Some of my service providers (e.g., Wix, Google, Meta) may store or process data outside the UK. Where this happens, I ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements or adequacy decisions.

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11. Security

I use appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

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12. Updates to This Policy

I may update this policy from time to time. The latest version will always be posted on this page, with the “Last updated” date above.

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Contact Me About Privacy


If you have any questions about this Privacy Policy or your personal data, email: arktypemarketing@gmail.com

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