What I offer

Marketing Strategy 

 

There is no getting around the fact that it’s imperative to have one and that it consistently takes longer than you typically have time for.

 

Here’s my 4 offers.

 

1. The Constant Marketing Gardener

 

Your embedded, ongoing strategic marketing support. Think of me as your fractional Head of Marketing. We'll work closely, either weekly or monthly, to continuously build, shape, and grow your marketing strategy, always keeping your business objectives front and centre. It's the ideal solution if you need consistent, high-level input without the commitment (and wider costs!) of a full-time hire.

 

• Perfect for: Established SMEs or growing start-ups seeking dedicated, long-term strategic guidance.

 

• What you get: Consistent, tailored marketing leadership deeply integrated into your business.

 

From £1,000/month (minimum 2 days/month at £500/day).

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2. Focus Week

 

5 days. 1 sharp, actionable marketing plan. Need a powerful, ready-to-implement marketing strategy, fast? This is it. You'll get my undivided attention for an entire week. Day 1 is all about immersing myself in your world, understanding your challenges, market, and ambitions. Days 2-4, I'm working behind the scenes, crafting your bespoke strategy. On Day 5, I'll present a tailored, no-fluff plan that's ready for action.

 

• Perfect for: Businesses launching new products, navigating big pivots, or feeling stuck and needing a comprehensive, actionable roadmap delivered quickly.

 

• What you get: A high-impact, actionable marketing strategy, complete and ready to deploy in just five days.

 

Fixed price of £2,500.

 

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3. Mini Strategy Session

 

Big value in just one day.

 

If you're time-poor, feeling stuck, or just want to test the waters, this focused day is for you. We'll dive into where your marketing is now, where you want it to be, and what's holding you back. You'll walk away with a condensed action plan covering your most pressing marketing priorities.

 

• Perfect for: Founders wearing many hats, solo marketers, or anyone needing a swift, expert review and an actionable plan for their immediate marketing challenges.

 

• What you get: A condensed action plan and clear priorities for immediate impact.

 

Fixed price of £500.

 

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4. Micro Strategy Session

 

Quick insights. Practical ideas. Immediate action. Whether you're a founder juggling marketing duties, a solo marketer on a tight budget, or simply want an expert's view on your current approach, this session is packed with value. In just 90 minutes, we'll review your goals, audience, and current efforts, providing honest, strategic advice. You'll receive a follow-up summary with key actions and priorities. No sales pressure, just practical ideas you can use right away.

 

• Perfect for: Anyone seeking rapid, expert insight into their marketing, without a big time or financial commitment.

 

• What you get: Immediate, actionable insights and practical ideas to apply straight away.

 

Fixed price of £150

 

App Marketing | ASO | App Store

 

After the relaunch of Dayinsure’s app, I was left spellbound by the lack of agency or industry app marketing knowledge. Having met with the biggest agencies in the UK, I didn’t buy-into the chunky retainers proposed. I found a sensible agency and grew my understanding alongside theirs.

 

The result? The app broke the top 50 financial apps on the Apple app store and became the third fastest rising insurance apps in the UK (2023).

 

Not sure how often to update your listing?

 

Can’t figure out why your PPC/web traffic is falling since you linked to your app?

 

What on earth is AppsFlyer and why does it only allow me to see tiny blocks of time?

 

If you want a short-cut to these answers that work, this is for you.

 

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Email Marketing Consultant for B2C Brands

 

You’re sending newsletters, promotions, maybe even automated journeys, but results are flat. Low open rates, poor engagement, no uplift in sales. I help small and mid-sized B2C brands change that.

 

As a performance-led email marketing consultant, I’ve managed campaigns to over 350,000 opted-in customers, working with lean teams and tight budgets to drive measurable results. I didn’t just recommend email, I won the budget for it, delivered what I said I would, and proved its value.

 

I specialise in marketing automation, customer retention, and lifecycle journeys, and I’m a long-time advocate of Bloomreach - a powerful CDP trusted by major high-street brands.

 

Using it (or equivalent platforms), I’ve built intelligent automations that convert across email, SMS, push, app messaging, and more.

 

• Welcome & onboarding flows

• Behaviour-based triggers

• Abandoned cart & reactivation

• Seasonal promos & competitions

• BAU content that actually gets opened

• Web overlays, app inbox, real-time personalisation

 

Done right, email is one of the most cost-effective marketing investments you can make.

 

Whether you’re using Bloomreach, Klaviyo, Salesforce, HubSpot or something else, I can help you get more from your platform, or pick the right one if you’re just getting started.

 

Let’s make your email work harder. It’s time.

 

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Content & Campaigns

 

Want killer campaigns that cut through and the content to make it happen? I’ve got you. I’ve spent my career creating multi-channel campaigns that get noticed and deliver. Whether you need a single scroll-stopping idea or a full rollout across social, web, email, app, and even broadcast. I’ll help you create content that’s clear, creative, and commercial.

 

Here’s what that looks like in practice:

 

•🚗 Learn to drive like a pro - a cross-channel marketing campaign featuring professional athletes and sports teams to highlight how real-life practice makes better drivers.

 

•🛣 One quote away from... - a flexible, emotionally resonant campaign for short-term car insurance: one quote away from being with your mates, a weekend away, or home for New Year. Aimed to tackle insurance aggregators (take that, meerkats!)

 

•📻 Today’s the day - a car insurance brand-led campaign adapted across TV, Radio, Web, Email, App, Social, Paid Social and more.

 

•📘 Gradus Knowledge - a full B2B content ecosystem built from scratch (CPD, whitepapers, bitesize video, expert-led content) to position a business as the authority in its sector, across multiple products.

 

•👓 See Through Their Eyes - a dementia-focused awareness and product campaign combining emotional storytelling with insight from leading academics and charities. The campaign offered practical guidance for specifiers and promoted a specialist app designed to support dementia-inclusive environments.

 

If your internal resource is stretched, or your current ideas just aren’t landing, I’ll help you get to something that works,  quickly, collaboratively, and with clarity.

 

Work with me on your next campaign idea.

 

Partnership Consultancy

 

Helping you attract the right partners at a price you can afford.

 

I get why people and companies sponsor their local netball or football team, and you absolutely should, but it’s unlikely to translate into a story your customers care about or that drives commercial value.

 

The key is alignment. That means understanding your customer, your market position, and what makes a partnership credible and mutually beneficial. I can help you fast-track that process, defining what good looks like and identifying who to approach.

 

Whether you’re looking for media partners, commercial alliances, channel partners or white-label opportunities, I’ll help you:

 

• Understand what your audience values

• Identify high-fit, high-impact partners

• Craft the right value exchange

• Avoid wasted time, weak fits, and vanity deals

 

I’ve done this before - turning underused assets and shallow partnerships into high-performing, multi-channel campaigns that work for both sides.

 

If you’re ready to make partnerships part of your growth strategy (and not just a PR play), let’s talk.

 

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Teams & Leadership

 

Fractional marketing leadership that just gets it.

 

I’ve been the Head of Marketing. I’ve built teams. I’ve hired and managed agencies. I know what a good setup looks like and how painful the wrong one can be.

 

Whether you need part-time leadership, someone to coach your team, or to fix a marketing function that’s stuck, I’ll step in quickly and make a difference fast.

 

What I Offer:

 

• Fractional Head of Marketing support

• Marketing team hiring and structure

• Agency selection, briefing, and performance reviews

• Coaching and upskilling for junior teams

 

Need senior marketing input, without a full-time hire?

 

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Performance Growth & Data Strategy

 

From £250/month in B2B to £800k/month in B2C insurance. All built on data.

 

I’ve scaled performance marketing in two very different worlds. Starting with just £250/month in B2B, selling construction products to hard-to-reach decision-makers, where every click counted. To scaling to a £800k/month full-funnel operation in B2C car insurance, driving measurable growth across SEO, PPC, paid social, CRO and more.

 

Across both, the principles were the same. Know your numbers (LTV, CPA, ROAS), spend where it counts, use data to challenge assumptions, not decorate reports.

 

I’m not a data engineer. I don’t write SQL or build dashboards. But I’ve worked shoulder-to-shoulder with BI, analytics and data science teams. I know what questions to ask, what to prioritise, and how to act fast when something isn’t working.

 

What I Bring

 

• Performance marketing that’s commercially driven, using your data

• Paid search, paid social, CRO & SEO – used in the right mix​

• Getting the reports and the KPI's that matter. Stop drowning in noise!

• Strategic testing plans, not random experiments

• Budget planning tied to business outcomes

• Collaborative approach with internal or external data teams

• B2B and B2C strategy experience across regulated & niche markets

 

What You Won’t Get

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🚫 Bloated campaigns with fuzzy logic

🚫 Vanity metrics

🚫 Unaccountable spend

 

What You Will Get

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✅ A strategic partner who’s lived the realities of scale

✅ Smarter frameworks for testing, measuring, and improving

✅ Commercial confidence behind every campaign

✅ A growth engine built around your business, not just best practice

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Ready to grow with purpose?