Content & Campaigns

Service Description

I’ve spent my career creating multi-channel campaigns that get noticed and deliver. Whether you need a single scroll-stopping idea or a full rollout across social, web, email, app, and even broadcast, I’ll help you create content that’s clear, creative, and commercial. Here’s what that looks like in practice: • 🚗 Learn to drive like a pro, a cross-channel marketing campaign featuring professional athletes and sports teams to highlight how real-life practice makes better drivers. • 🛣 One quote away from... - a flexible, emotionally resonant campaign for short-term car insurance: one quote away from being with your mates, a weekend away, or home for New Year. Aimed to tackle insurance aggregators (take that, meerkats!) • 📻 Today’s the day - a car insurance brand-led campaign adapted across TV, Radio, Web, Email, App, Social, Paid Social and more. • 📘 Gradus Knowledge - a full B2B content ecosystem built from scratch (CPD, whitepapers, bitesize video, expert-led content) to position a business as the authority in its sector, across multiple products. • 👓 See Through Their Eyes - a dementia-focused awareness and product campaign combining emotional storytelling with insight from leading academics and charities. The campaign offered practical guidance for specifiers and promoted a specialist app designed to support dementia-inclusive environments. If your internal resource is stretched, or your current ideas just aren’t landing, I’ll help you get to something that works, quickly, collaboratively, and with clarity. Work with me on your next campaign idea.