Performance Growth & Data Strategy

Service Description

From £250/month in B2B to £800k/month in B2C insurance. All built on data. I’ve scaled performance marketing in two very different worlds. Starting with just £250/month in B2B, selling construction products to hard-to-reach decision-makers, where every click counted. To scaling to a £800k/month full-funnel operation in B2C car insurance, driving measurable growth across SEO, PPC, paid social, CRO and more. Across both, the principles were the same. Know your numbers (LTV, CPA, ROAS), spend where it counts, use data to challenge assumptions, not decorate reports. I’m not a data engineer. I don’t write SQL or build dashboards. But I’ve worked shoulder-to-shoulder with BI, analytics and data science teams. I know what questions to ask, what to prioritise, and how to act fast when something isn’t working. What I Bring • Performance marketing that’s commercially driven, using your data • Paid search, paid social, CRO & SEO – used in the right mix​ • Getting the reports and the KPI's that matter. Stop drowning in noise! • Strategic testing plans, not random experiments • Budget planning tied to business outcomes • Collaborative approach with internal or external data teams • B2B and B2C strategy experience across regulated & niche markets What You Won’t Get 🚫 Bloated campaigns with fuzzy logic 🚫 Vanity metrics 🚫 Unaccountable spend What You Will Get ✅ A strategic partner who’s lived the realities of scale ✅ Smarter frameworks for testing, measuring, and improving ✅ Commercial confidence behind every campaign ✅ A growth engine built around your business, not just best practice ​Ready to grow with purpose? Let’s have a quick call and explore where the value is hiding.