Marketing Consultancy for Small & Medium Businesses
Marketing doesn’t need more activity. It needs better direction.
Senior marketing leadership for ambitious businesses in Cheshire, Manchester and the North West, without the cost of a full-time Marketing Director.
I'm Anthony Roberts. I have spent 19 years building brands, products and marketing teams, including four years at Dayinsure where revenue grew by £30m (80%) and profit by more than £10m (150%).
I help small and medium-sized businesses turn scattered marketing into one focused growth strategy. That means clear priorities, the right agencies and channels, and results you can measure.
Need a clear strategy, a fractional Marketing Director or ongoing support? Book a free 30 minute discovery session. No fee. No obligation.
About
My name is Anthony Roberts
I started ARKTYPE to give growing businesses the marketing leadership that usually sits behind a board-level salary.
Over 19 years I have worked across insurance, legal services, construction, sports and consumer products, in PE-backed, PLC and international businesses. I led marketing at Dayinsure, where revenue grew by £30m and profit by more than £10m. I scaled the team from 5 to 25 and ran budgets of up to £750k a month. At Cavis I was promoted to Marketing Director within 90 days, built the team and launched the consumer legal brand Pocket Claim. Earlier, at Gradus, a new digital plan generated £250k of new pipeline in the Nordic region within three months.
I have also played a key role in four business exits, so I know what a buyer wants to see in the marketing story.
What I bring to a smaller business:
• Commercial thinking first. Strategy tied to revenue and profit, not activity.
• Real experience across brand, proposition, CRM, partnerships, apps, digital and data.
• A calm, practical style, helped by four years of psychotherapy training. I listen properly and ask the uncomfortable questions.
• Experience in regulated sectors, including FCA, SRA and GDPR.
Based in Holmes Chapel. Working with businesses across Cheshire, Manchester, Stoke and the wider North West.
Track record
Where | What I did
Dayinsure (Head of Marketing, 2021 to 2025) | £30m (80%) revenue growth and more than £10m (150%) profit growth. Team grown from 5 to 25. Relaunched the app: 300%+ year on year growth and a Top 100 UK finance app ranking.
Cavis (Marketing Director, 2025 to 2026) | Promoted within 90 days. Built the team, implemented the first CRM and email platform, launched Pocket Claim from concept.
Gradus, part of Gerflor (2014 to 2021) | £250k of new Nordic pipeline in 3 months. Launched a Nordic e-commerce site. Created the Gradus Knowledge content platform.
Homestyle Products, now Carysil (2011 to 2014) | Helped nearly double turnover by onboarding the largest distributor. Introduced a high-end consumer brand to the UK.
Genesis Sports (2009 to 2011) | Part of the founding team that relaunched the Admiral sportswear brand.
Education: BA (Hons) Business Management, University of Derby.
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Brands I’ve worked for and alongside in construction and insurance marketing.
Services
Combine marketing strategy, campaigns and performance growth to smash your business goals. Together, we can craft impactful emails, develop strong partnerships, and drive measurable results.
Marketing Strategy
Content & Campaigns
Performance & Data Strategy
Clear direction for your marketing. I'll help you decide who you're for and where to focus, then turn it into a plan you can run. Start with a free Discovery Session.
Want killer campaigns that cut through and the content to make it happen? I’ve got you. I’ve spent my career creating multi-channel campaigns that get noticed and deliver.
I’m not a data engineer. I don’t write SQL or build dashboards. But I’ve worked shoulder-to-shoulder with BI, analytics and data science teams. I know what questions to ask, what to prioritise, and how to act fast when something isn’t working.
App Marketing
Email Marketing
Partnership Consultancy
Unlock the potential of your app with effective marketing strategies that reduce PPC costs, increase LTV and fosters loyalty. Don't pay big agency fees!
You’re sending newsletters, promotions, maybe even automated journeys...but results are flat. Low open rates, poor engagement, no uplift in sales. I help small and mid-sized B2C brands change that.
Helping you attract the right partners, at a price you can afford. You have to get this right. Whether you’re looking for sponsorships, channel partners or white-label opportunities, I’ll help you.
